Warsaw - a giant market for carpets
Comparing Poland, in terms of office space with other European countries, we come off rather unimpressive. Our country has had a share of around 2% in investments over the last 4 years. Compared to other capital cities, Warsaw is not in the lead either. However, in relation to other cities in Poland, our capital undoubtedly belongs to a different category.
The size of the office market definitely has a strong influence on the object flooring industry. Almost every office space has carpeting and there is no indication that this trend will change any time soon. On top of this, users are buying more and more expensive products. Carpet in tiles is no longer a luxury good, but a standard. A lot of office buildings are being built, and the relatively low price of 1 m2 and the high rate of return on investment are attracting new investors, changing the landscape of many a street. This is how I see the Warsaw market.
And how does it look in comparison to other cities? I recently came across data from Knight Frank (real estate), which says that there is 4.1 million m2 of office space in the capital. Kraków is next with 0.6 million. Overall, several of the largest markets have 2.4 million sqm (Kraków, Wrocław, Poznań, the Tricity, Katowice, Łódź) and this is 83% of the remaining space in other cities (apart from Warsaw). What does this mean? That approximately 60% of office space is located in Warsaw. Taking into account the planned number of buildings in the near future, it can be assumed that this proportion, even if it does not increase, will be maintained for many years to come.
Nevertheless, I can see that the market is getting more and more competitive, more and more producers are looking into the capital, because they see their future there. It is becoming increasingly difficult for them to break through with their product and, not knowing the specifics of the market, many representatives are banging their heads against the wall. Architects are overloaded with products, and bored with standard events, they flush out the next fortune seekers. Final customers also expect something different from 10 years ago and it is not enough to have a good product, but a certain environment and a lot of added value. It is difficult for them to accept that a sales or service company without permanent exposure can fulfil an order well a few hundred kilometres away. Customers are becoming more demanding and raising the bar, and whoever reaches there will win.
